Global Heat Transfer Printing Market: Heat transfer printing is basically printing of designs from paper onto fabric or other surfaces with the help of heat and pressure. The selected image is kept in mirror format and then printed on the desired surface, with pressure and heat press. Basically, the surface used for heat transfer printing is fabric consisting of cotton, polyester, or plastic.
A major factor driving growth of the global heat transfer printing machine market is rising demand from manufacturing and service industries. Constant technological advancements are resulting in heat transfer printing machines gaining wider applicability in the textile industry, globally. Increasing popularity of printed t-shirts, jackets, and other apparel and products is another factor driving demand from the textile industry, and this is expected to continue over the forecast period.
A major factor hampering growth of the global heat transfer printing market is high cost of heat transfer printing machines. This coupled with high color refilling costs, high heat output, and maintenance costs is expected to restrain market growth to a certain extent over the forecast period. However, addressing these challenges through technical advancements and R&D initiatives will create new opportunities for major players as well as overall growth of the global heat transfer printing machine market in future.
The global heat transfer printing market is segmented on the basis of product type, form, end-use industry, and region. The global heat transfer printing market was valued at US$ XXX.X million in 2016, and is expected to reach US$ X.X billion at a CAGR of XX.X% over the forecast period.
North America dominates the global heat transfer printing machine market and accounts for XX% revenue share contribution to the global heat transfer printing machine market. The market in Europe is expected to witness highest growth and register for a CAGR of XX% during the forecast period. This growth is attributed to rising demand from pharmaceutical and automobile industries. Asia Pacific market is expected to witness significant growth in terms of revenue generation, especially from China, as it is the second-largest consumer of heat transfer printing machines currently. The heat transfer printing market in the Middle East & Africa was valued at US$ XX million in 2016, which is expected to expand at a CAGR of XX% over the forecast period to reach US$ XX million by 2026.
Major market players in the global heat transfer printing market are Fisters, Xiamen Rongta Technology Co. Ltd., Boshi Electronic Instruments, Mophorn, TCBunny, Power Press, Press Star, Segawe, and Huifeng Machinery.